3rd November 2011, The Times
His new book is tipped to be No 1 and a TV show (his 21st) is under way. Is Jamie Oliver the Elizabeth David of our time?
When Jamie Oliver addressed the United Nations last month — not words I thought I’d ever write — I went to the end of the kitchen bookshelf and pulled out a battered, rather sticky volume called The Naked Chef. It might contain, I thought, some clues to explain one of the most extraordinary — and high-speed — career paths of our times.
Published just 12 years ago, The Naked Chef has a tousle-haired bloke on the front with a sweet grin and a Hawaiian shirt. Inside he lays out a range of simple, smiley dishes with the message: “Go on, get stuck in!”
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