May 19th 2011, The Times
Sainsbury’s believes you can, but when Alex Renton took up the challenge, he found his household of foodies and fussy eaters had serious misgivings.
Eighty-four meals, £50, one happy family, say the new Sainsbury’s adverts. They promise to feed a family of four for seven days for less than the price of a tank of petrol: “No really, it’s possible — we know because we’ve done the maths.” If they’d done that, I thought, we really should do the experiment. My happy family of four is very bad at doing the maths — we don’t have much of a clue what we spend on food even though we suffer the usual shrinking-income fears of the times. Feed each of us for £1.79 a day? I went straight down to Sainsbury’s.
Find the full article here on Times Online (in front of the paywall).